How verbal items are stored in long term affect how they are retrieved. This in turn affects how we play a fair number of games, as they require retrieval of items from long term memory. In particular, I consider such games as Codenames, Scattergories, and Taboo.
Codenames, Monikers, Scattergories, Taboo, Trivial Pursuit, Wits and Wagers
Loftus, E. F. (1973). Activation of semantic memory. American Journal of Psychology, 86, 331-337.
For those who want to know more about the mathematics and computation behind memory retrieval:
Raaijmakers, J.G.W. (2008). Mathematical models of human memory. In H. L. Roediger, III (Ed.), Cognitive Psychology of Memory. Vol. 2 of Learning and Memory: A Comprehensive Reference, 445-466. Oxford: Elsevier.