How verbal items are stored in long term affect how they are retrieved. This in turn affects how we play a fair number of games, as they require retrieval of items from long term memory. In particular, I consider such games as Codenames, Scattergories, and Taboo.
For those who want to know more about the mathematics and computation behind memory retrieval:
Raaijmakers, J.G.W. (2008). Mathematical models of human memory. In H. L. Roediger, III (Ed.), Cognitive Psychology of Memory. Vol. 2 of Learning and Memory: A Comprehensive Reference, 445-466. Oxford: Elsevier.